jonan,

aboard!
I can't offer anything on question 1, but question 2 ...
SPDIF, optical or coaxial, is the way to go for sound to an amp for surround sound, ie 5.1 / 7.1, etc. If you are looking at going with 2 main speakers only then the questions more relate to how you will power them, ie a separate amplifier only, combination receiver / amplifier, etc. It sounds like in the first instance simply using the red and white RCA type connectors for sound through your TV will be a great option. Eventually you can take those same connectors and place them into an amplifier with some larger speakers if you wish.
I don't think you could say there is a "normal" way to connect speakers, just choices. If you are going for the home theatre then SPDIF and a good amp is it. If you have a small set up then L+R through the TV is good too. I have both, and both work well.
Best of luck, and have fun.