Joost is here and commercial

Joost which calls itself as the world's first broadcast-quality Internet television service, launched commercially this week. Though the service is still officially in beta, some of the company’s advertising partners (which include Coca-Cola, HP, Intel and Nike) have already begun showing their ads and the rest will begin later in the month.There are 32 companies ready to advertise on its Internet TV service at launch.

In addition, Joost beta testers can now send an unlimited number of invitations to friends, family.Both new and existing users can download a new version of Joost.
A peer to peer, ad-supported service founded by Skype and Kazaa founders Janus Friis and Niklas Zennström, Joost offers a TV like experience along with Internet like choice and control and social networking features. It is accessed via a broadband connection. Previously known as The Venice Project, Joost currently offers more than 150 channels across all genres, from cartoons to sports to documentaries.

Copyright restrictions limit programming to specific geographic regions at present, the most programming is available to viewers in the U.S.